GOOGLED Once Again!!!!

Google take a bow. Once again it has proven just why it is the fastest growing company in history.

Google stands for innovation. It signifies out of the box thinking. Whatever Google does it involves meticulous planning and a foresight which only few can recognize. It has never threaded on the beaten path but has always created a unique path of its own, and when this happens everybody else is left awestruck and kick themselves for not having thought so themselves.

As far has technology is concerned Google has no match. Its recruitment process is THE toughest in the computer world. As a result its engineers always come up with state of the art techniques. So whether it is the ‘Pointing search engine algorithm’ or ‘the g mail file system’ they are all original and ground breaking achievements.

In marketing also Google managers have made more than just a name for themselves. The exploited man ‘need to know everything’ by making their products accessible by ‘Invitation only’. As a result their products appeared elusive and thus everyone wants a piece of the cake. Who can forget Google famous ‘Hoarding recruitment process’ Google wrote an encrypted message in hording all across US which upon successfully decipher yielded a phone number. When the select smart one’s who were actually able to decrypt it , called the number they faced their recruitment interview. Now a company with cool tricks like these will obviously catch the imagination of any computer geek.

But very recently Google proved its mettle in a unexplored area also -‘Strategy’. We are all aware of the Microsoft’s attempts to buy Yahoo. Microsoft offered a price, Jerry Yang demanded more, Ballmer said no more and walked away. But greedy promoters desperate to sell there shares when the going is good decided to start a ‘proxy’ fight to win control over Yahoo.

This deal would not go down well with Google. It of all people will now want the cash rich and market dominator named Microsoft to find a foothold in the online advertisement business. But how can Google stop Microsoft. All the ‘great’ market strategists suggested that Google will fall to Microsoft if the Yahoo deal goes ahead. SO in order to save itself it had to buy Yahoo, a mere advertisement partnership will not be good enough. But Google definitely doesn’t have either the cash or the incentative to buy out Yahoo. So what can it do? Has Google finally run out of ideas, is this the end of the Road?

Not Quite! Google did sign an advertisement partnership deal with Yahoo but t was not just any other deal. It had a fine print which suggested just why Google is ‘Google’.

Google and Yahoo have entered a 3 year deal, but here the catch if a majority of Yahoo’s present board where to be replaced then Google has a right to break the deal and in this case Yahoo will have to pay a huge compensation to it.

What did I tell you about these people? They are amazing.

So now if Microsoft or any other company takes over Yahoo it will have an additional overhead it terms of the compensation it will have to pay Google. This combined with packages for potential retrenchment victims will be more than enough to force the potential buyer to withdraw the offer.

So Google as always has found a way such that it not only gets its cake but also eats it. Wonder who will be ‘Googled’ out of their senses next.

Google take a bow.